Blog: WTFF

Paper or Plastic?

Paper or Plastic?

Let’s talk about box baby. Let’s talk about you and me. Let’s talk about all the good things and the bad things that may be. Let’s talk about box--...

215 Million

Fast fashion has been getting a lot of heat lately. While we disagree wholeheartedly with the fast fashion business model, turning & burning in...

Fabrication: 100% Pineapple

2019. Saying it out loud makes it feel like we are living in the future. 2019. Remember Y2K? Grocery store shelves were bare due to peoples unc...

Resolutions

Each January we start the new year with goals. Some ambitious, others less so. The most popular resolutions going into 2018 were 1) get healthier...

Trash Beauty

If you make a product, the inevitable truth is that you are contributing waste at some point. Identifying where superfluous waste transpires is a h...

A Close Second to Meghan Markle's Baby Kicking

Meghan Markle’s baby kicking in front of a global audience on Monday evening may have gone viral but there is more to recognize about Monday night’...

Like Venmo, for the Earth

Did you know every quarter Reformation produces a Sustainability Report? Well they do and it’s like candy to us! Knowledge is power right! It’s a s...

Brand Focus: Vionnet

The New York Times dropped a bomb on us earlier this month regarding the UN’s conclusion on the current climate change crisis. There was one key ta...

The Only Thing Michael Myers Cannot Survive is Climate Change.

Halloween is a few weeks away, putting us on our guard for all the scary movies, masks, and haunted houses. We were all but prepared for the requis...

Brand Focus: thredUp + Reformation

We are learning together that the fashion industry has environmental drawbacks. We understand most of those drawbacks occur during the manufacturin...

Can I Borrow That?

Fashion Month is well under way. Each new season brings fresh takes on timeless pieces, the ones you feel good about investing in and keep for a de...

It's Time to Invest.

We love trends. No secret there. We love them for the immediate freshness they add to an old outfit. Like when we wore white Stuart Weitzman mules ...

Even Chanel Gets Retired at Some Point.

Last week we wrote a blog post titled “What to do with all that stuff” and gave you options o’plenty to assist in your fall closet clean-out...