Blog: WTFF

Congratulations don’t have a season and they never go out of style but we are certainly overdue in congratulating Mara Hoffman who was awarded the “Leading the Change Award” this...

It was a winter wonderland to remember. Karl’s last show for Chanel was critiqued as ‘nearly flawless’ and we couldn’t agree more. Now that we’ve had time to process Karl’s...

Let’s talk about box baby. Let’s talk about you and me. Let’s talk about all the good things and the bad things that may be. Let’s talk about box-----es. The...

Fast fashion has been getting a lot of heat lately. While we disagree wholeheartedly with the fast fashion business model, turning & burning inventory (quite literally), we do understand the...

2019.  Saying it out loud makes it feel like we are living in the future.  2019.  Remember Y2K?  Grocery store shelves were bare due to peoples uncertainty.  But we not only survived, and thrived and...

Each January we start the new year with goals.  Some ambitious, others less so.  The most popular resolutions going into 2018 were 1) get healthier, 2) enjoy life to the fullest and...

If you make a product, the inevitable truth is that you are contributing waste at some point. Identifying where superfluous waste transpires is a hot agenda point for companies trying to turn over a...

Meghan Markle’s baby kicking in front of a global audience on Monday evening may have gone viral but there is more to recognize about Monday night’s British Fashion Council Awards.  The annual ceremony...

Did you know every quarter Reformation produces a Sustainability Report? Well they do and it’s like candy to us! Knowledge is power right! It’s a scary yet fascinating time for...

The New York Times dropped a bomb on us earlier this month regarding the UN’s conclusion on the current climate change crisis. There was one key takeaway from the article,...

Halloween is a few weeks away, putting us on our guard for all the scary movies, masks, and haunted houses. We were all but prepared for the requisite boogie boogie...

We are learning together that the fashion industry has environmental drawbacks. We understand most of those drawbacks occur during the manufacturing stage but still damage is caused by the consumer...