Blog: WTFF
Did Covid Crush Rental?
This morning I woke up to a piece in Business of Fashion titled Rental or Resale: Where should brands place their bets? It was well written with all valid points, but...
Is Renting Fashion Sustainable?
"Fashion’s biggest environmental crime lies in overproduction." - Elizabeth Cline (aka Goddess of Fashion Sustainability) Under the damaging impact of pollution produced by fast fashion, rental platforms seem to be...
Chanel 1 - Louis Vuitton 0
Fashion has experienced a major shift towards sustainability in just a few years, which has been exciting to witness. Aside from brands like Stella McCartney and Mara Hoffman, most of...
#FashionFriday
Have you ever posted to instagram wearing the same outfit twice? OMG NEVER, who would ever do such a shameful crime. Being an “outfit repeater” is not a faux pas…in...
To "Nu" Beginnings
We feel like the word “revolutionize” is on overdrive lately but we actually believe it in this case when we say textile innovation company Evrnu is revolutionizing the fashion industry....
Prada is the New Black
We feel like the word “revolutionize” is on overdrive lately but we actually believe it in this case when we say textile innovation company Evrnu is revolutionizing the fashion industry....
Another Reason to Crush on Tony Stark
The Iron Man is handsome, brilliant, witty and fearless. Everything we love it a man. He has defeated evil villains and now he’s tackling the imminent issue of climate change....
A Chemical Change
What’s the first thing that comes to mind when you hear words like fluorinated chemicals and formaldehyde? I’ll take a wild guess it’s not fashion. But it maybe should be....
Nice Package!
Nice package…we never say that…for any reason. We’ve been anti-packaging from the start, not because it was relevant but because we personally loathe the amount of waste associated with packaging,...
Youth v. Gov.
What were you doing at 18? I was sneaking into a club to dance the night away. At 14, I remember being in Poland at a bonfire with my aunt...
