Blog: WTFF

Did Covid Crush Rental?

Did Covid Crush Rental?

More consumers have come to see the value of renting AND reselling AND buying second hand.

Is Renting Fashion Sustainable?

"Fashion’s biggest environmental crime lies in overproduction." - Elizabeth Cline

Chanel 1 - Louis Vuitton 0

Fashion has experienced a major shift towards sustainability in just a few years, which has been exciting to witness. Aside from brands like Stella...

#FashionFriday

Have you ever posted to instagram wearing the same outfit twice? OMG NEVER, who would ever do such a shameful crime. Being an “outfit repeater” is ...

To "Nu" Beginnings

We feel like the word “revolutionize” is on overdrive lately but we actually believe it in this case when we say textile innovation company Evrnu i...

Prada is the New Black

We feel like the word “revolutionize” is on overdrive lately but we actually believe it in this case when we say textile innovation company Evrnu i...

Another Reason to Crush on Tony Stark

The Iron Man is handsome, brilliant, witty and fearless. Everything we love it a man. He has defeated evil villains and now he’s tackling the immin...

A Chemical Change

What’s the first thing that comes to mind when you hear words like fluorinated chemicals and formaldehyde? I’ll take a wild guess it’s not fashion....

Nice Package!

Nice package…we never say that…for any reason. We’ve been anti-packaging from the start, not because it was relevant but because we personally loat...

Youth v. Gov.

What were you doing at 18? I was sneaking into a club to dance the night away. At 14, I remember being in Poland at a bonfire with my aunt and gran...

Are you Conscious?

Olivia Wilde is partnering with one of her besties on a new platform called Conscious Commerce, which connects non-profit foundations to sustainabl...

Vay-Cay Ritual

"Vacation” was a hit song released in 1982 by the all-female rock band the Go-Go’s — I wasn’t born yet but for some reason it’s my go-to song while...

The Champion: Mara Hoffman

Congratulations don’t have a season and they never go out of style but we are certainly overdue in congratulating Mara Hoffman who was awarded the ...