
Three years of drinking water - or a t-shirt?
Before we could even reach the sink we learned to conserve water. “Turn off the water while you brush your teeth” our parents remarked. As teenagers it was “Don’t let the shower water run” they lamented. And so we obliged, not because we believed we would run out of water but because we were kids and they told us to. Well now we’re adults and the scarier, meaner parent 'Day Zero' is here to tell us that running out of water is a real threat, and a current crisis for our South African friends in Cape Town.
Though the crisis has been postponed it is happening in the very near future (like before your next birthday party). This has made us reevaluate the ways we use water, and not just from a business perspective by supporting innovative eco friendly brands like Reformation, Re/Done, and G-Star but in our own small ways like our parents taught us. Refinery 29 could not have been more timely when they sent shockwaves through our body that it takes 2,720 LITERS of water to make ONE t-shirt. 2,720! That's three years of drinking water or one t-shirt. Which would you choose?
You may also enjoy
-
Feel Free to Spread the Sparkle
By Haven Hathaway When watching the runways of fashion week, scanning the red carpet looks during award season, or the invites to a fancy soirée, a sequin outfit often finds...
-
Kering’s Mission for Emissions
By Haven Hathaway A moral Tulerie has chosen to stand by is, “buy less, buy better.” This means we are instilling in our Tulerettes that, as consumers, we should be...
-
Rolling Out the Green Carpet to Honor the Forces of Fashion
By Haven Hathaway Is Hollywood officially ready to refashion the red carpet and add a sustainability twist to make it greener? As celebrities start to embrace vintage fashion and re-wear...