The Flashy Girl From Flushing Is Back With Zero Waste Daniel and ThredUp’s New Holiday Campaign
By Haven Hathaway
The Zero Waste Daniel and ThredUp Full Circle Collection is a full circle career moment for sustainable fashion designer Daniel Silverstein because, like many of us, he grew up as a young kid who was captivated by the nanny on TV with style and flair, Fran Fine.
The Nanny, a 90s sitcom that aired for six seasons, starred the iconic actress Fran Drescher who played none other than the nanny herself, Fran Fine. Fran Fine took the label as the Manhattan queen who gained her audience's love through her sharp sense of humor and her playful and chic style.
Zero Waste Daniel is a New York-based clothing designer. He uses “pre-consumer waste sourced from New York City’s garment industry, as well as other hard-to-recycle materials, to create his line of genderless clothing and accessories that send nothing to landfills.”
When it came time to partner with ThredUp again, the online consignment and thrift store, Zero Waste Daniel saw the perfect time to pay homage to classic 90s fashion by including Fran Descher as the holiday campaign model.
Drescher, an environmental activist who founded the nonprofit Cancer Schmancher, voiced to Vogue, “‘I’m outspoken about being an environmentalist. I think that moving towards sustainable fashion is definitely the 21st century, and leaving behind all the waste and disposable mentality of the 20th century has to stay back there in that century.’”
When given the 2,000 pounds of unsalable garments from ThredUp, Silverstein saw it as a design challenge to create fashionable holiday clothes and accessories while helping ThredUp’s mission of keeping clothing out of landfills. The costumes of the show and the beauty of worn aspects of clothing inspired the design elements of the collection. The campaign was even styled by The Nanny's original costume designer Brenda Cooper.
The collection features a faux fur bucket hat, matching jacket, winter sweaters, crossbody bags, and even patchwork pet beds that truly ring in the holiday spirit. Drescher said in a press release,
“‘This holiday season, it’s so important to consider buying planet-friendly gifts and give back. This upcycled collection is the perfect way to get into the holiday spirit.’”
The collection became available on the ThredUp website on November 15th, and they are set to donate 20 percent of the proceeds to Drescher’s Cancer Schamcer organization. The pieces will range from $10 to $60, and Drescher said she had already snagged the jacket she wore in the campaign shoot and plans to style it in a classic Fran way with a black silhouette underneath the coat.
Affordability and accessibility were essential to this collection; as Silvertsin said, everyone is on a budget during the holiday season. Tulerie recognized this push for a more conscious holiday shopping season with our past blog, “Tis The Season To Be A Conscious Consumer.” This collection on ThredUp would be a great place to start if you want gift ideas with an excellent environmental ethos.
When browsing the collection online and the campaign photos, there is no doubt that you will get a warm sense of nostalgia that will have you reminiscing on an iconic time in fashion. Silverstein compared the collection and collaboration to “tasting your grandmother or mother’s cooking. When it’s homemade, it’s made with love.”
This collection shows all the love for our environment, conscious consumers, and fans of the 90s lady in red, the nanny named Fran, that continues to stay fabulous.
-As always, elevate your wardrobe with respected fashion and embrace the shift in style
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