The Davines Group is Leading a Beauty Revolution with Their Look Good, Feel Good Mentality

The Davines Group is Leading a Beauty Revolution with Their Look Good, Feel Good Mentality

The Davines Group, a family-based industry leader based in Parma, Italy, home to popular brands Davines and [ comfort zone ], has found the winning formula for sustainable beauty commitment. In a world where sustainability is paramount, embracing sustainable beauty is not just a personal choice but a collective responsibility toward a greener future for all. The Davines Group works daily to fill this beauty industry gap with hand-crafted sustainable and quality products from the market's most innovative research and technologies.

Sustainable ingredient sourcing, environmentally friendly manufacturing processes, and implementing responsible packaging choices are just a few of their impressive commitments. The Davines Group is the first in the industry to create a product with high-quality performance paired perfectly with its sustainable formulation. With their product distribution in 90 countries worldwide, their ‘made in Italy’ perspective on beauty has had a global reach, instilling a timeless culture and standard where people, the planet, and a community are the intersection of sustainability and self-care. 

A more notable commitment backed by a standout partnership is the Davines Group's plastic-free promise. The beauty industry, plastic-free? It sounds hard to achieve until the partnership between the Davines Group and Plastic Bank started in 2021 with their “Rethinking Plastic” campaign and has shown continued commitment throughout 2023. 

Plastic Bank is a global social enterprise dedicated to reducing plastic pollution while alleviating poverty. They have recently unveiled plans to enhance their collaboration, focusing on retrieving and eliminating ocean-bound plastic debris from vulnerable coastal areas in Indonesia, the Philippines, and Brazil.

The Davines Group and Plastic Bank are tackling the hottest industry topic: circularity. Abandoning the linear process isn’t easy. However, thanks to their partnership, all Davines Group products are Net-Zero Plastic, “achieving a 1:1 balance between plastic used and plastic removed from the environment.” 

WWD highlighted that Plastic Bank’s local branches exchange plastic waste as currency as if it couldn't get even circular. With the money, they provide access to food supplies, fuel for cooking, education, healthcare, and digital connectivity to families in need. The initiative has positively impacted 3,202 people and their families between 2020 and 2023. 

“We realized that recycling must be human-powered. Impact contributions and the purchase of recycled materials alone cannot solve the plastic pollution crisis,” says David Katz, founder and CEO of Plastic Bank. “Humanity needs a perpetual and persistent behavioral change, which brings the mindfulness of recycling in what we purchase, how we use it, and how we dispose of it.”

Photo courtesy of Davines.

With circularity as one of the three Davines Group strategic spheres, it doesn’t stop at the partnership with Plastic Bank. They recognize that a circular economy starts with the packaging. A “Charter for Packaging Research” was written in 2011 to outline more sustainable packaging for the company through the principles of ecodesign. 

Within ecodesign lies the mentality that less is more, which is precisely what The Davines Group is doing with their packaging. They are creating lighter packaging, which means less materials and overall lower consumption of natural resources. 

How often have you picked up a product in the store because the packaging will look cute on your bathroom sink? Although their packaging may not jump out at you from the shelf, it speaks volumes about their commitment to circularity. The novelty of this beauty brand doesn’t lie in the packaging– it lies in the product's ingredients, ethics, and morals, hence their approach to packaging from a simple lens that eliminates superfluous elements.

The Davines Group also reduces its environmental impact by abandoning virgin materials and instead using recycled and renewable energy. Their website states, “From 2014– when 100% of plastic packaging was composed of virgin fossil fuel material– to 2022, 903.3 tons of virgin fossil plastics have been saved through the use of recycled or renewable plastics.”


The Davines Group advises customers to participate in circularity by reusing their packaging– photo courtesy of The Davines Group.

Lastly, to tackle the sourcing and supply areas of circularity, the company optimizes logistics to avoid unnecessary CO2 emissions and works with B Corp-certified supplier companies who value their positive approach to impactful distribution. Nothing is going to waste on the Davines Group watch.

The collaboration between Davines Group and Plastic Bank and their overall commitment to 100% circularity demonstrates the potential for businesses to be agents of positive change in both environmental and social spheres. Beauty should never come at the Earth’s expense, and these companies at the forefront of the industry will continue to instill that worldwide. 

-As always, elevate your wardrobe with respected fashion and embrace the shift in style.