Should Designer Fashion Collections Take A Holiday?
This time of year, the weather changes, and we shift into the new season. The Fall/Winter fashion collections we all admired through the campaign photoshoots and runway shows during fashion week have gone on sale and the recent season trends are underway. But just when you think you have settled into the new season, another one gets added to the calendar by the fashion industry.
The fashion industry does Resort, Cruise, Pre-Fall, and Pre-Spring collections. But what exactly are these collections, and what do they mean for the future of fashion week?
Highsnobiety said that initially, the concept of the Resort or Cruise collection derived from the idea of specific clothing you would pack to take on vacation, hints the name. The collection kicked off the summertime staples such as bathing suits, sun hats, and airy and light fabrics. However, Resort is now considered Pre-Spring and marks the place for the clothing after the Fall/Winter garments are in stores but before the Spring/Summer collection launches.
Designers also decided to expand the concept of the Resort collections, considering not everyone takes a vacation this time of the year. The collection now has a more well-rounded design perspective. The Resort captures the identity of seasonless fashion or, better yet, fashion worth wearing all year round, no matter where you are.
Like the appeal of clothing rental, the Resort aims to satisfy the traveling customer and the demands for climate change. It also allows luxury houses to support their customers worldwide and what kind of clothes they need for their climate and conditions. This 2022 collection started mid-November and will stay in store through Christmas.
In addition to Resort, there is a Pre-Fall. This collection is inspired by the commercial opportunity and is considered a mainstream launch. This is the opportunity to build off the Fall/Winter garments to make for a less challenging time with seasonal changes.
Valentino, Saint Laurent, and Fendi are some brands offering Resort collection runways shows. Even though this collection is often smaller than the others, it still consists of 90+ looks for these major fashion houses.
These extravagant runway shows and launches make sense from a business perspective, considering the amount of money these brands put in to have the top celebrities, international press, buyers, clients, and more attend the shows.
But does this make sense from an environmental perspective? Even though the Resort collection offers the most wearable pieces and is bought by the everyday customer, is it an unnecessary categorization in the industry?
This is harmful to the environment and causes the recurring problem of overproduction and overconsumption. It also damages the designers and creative directors, exhausting them of work.
Although they don’t take the name as seasonal, collaborations and capsules are still collections happening year-round and contribute to the issues. I can’t lie that I love fashion week and the chic and exciting air that fills the cities of fashion. But, from a waste perspective, it isn’t sustainable.
As recommended by Highsnobiety, the solution may be to simplify the collections and bring back the exclusivity while still producing new and fresh products. However, these new collections should have fewer looks that all encompass the original goals of Resort collections, ready and wearable fashion for all.
-As always, elevate your wardrobe with respected fashion and embrace the shift in style
You may also enjoy
A thought-provoking campaign video has been circulating Instagram where clothing falls from the sky to create a sea of fast fashion in Times Square, where billboards displaying brands H&M, Zara,...
Out with the old and in with the new! It’s time to pull the winter jackets out from the back of your closet and add them to your rotation of...
The holidays are inching closer, and let's be honest, who can resist a glitzy and bedazzled gown? The festive season can be a headache, and finding the perfect outfit only...