Brand Focus: Vionnet

The New York Times dropped a bomb on us earlier this month regarding the UN’s conclusion on the current climate change crisis. There was one key takeaway from the article, the change starts with YOU. As individuals, we need to step-up by making personal changes on how we consume so we avoid catastrophic consequences. The Times article quoted Myles Allen, an Oxford University Climate Scientist saying “It’s telling us [UN Report] we need to reverse emissions trends and turn the world economy on a dime”. On a DIME. Not some time in the near future -- instantly. It's all hands on deck now. But imagine how much quicker change would emerge if businesses also stepped up. That’s why we were thrilled to learn Vionnet is actually shutting down operations in order to completely restructure the company with ecological and social responsibility at the core of all decision making. They are going completely dark for a season or two, a decision likely to lose the brand a ton of revenue, but they are doing this for the greater good. The kind of attitude, fingers crossed, more companies will adopt. A.S.A.P. This reboot by Vionnet also comes with plans to nix fashion week presentations, a bold move, but we hope people will rally behind this heritage brand and support the positive changes they are making on behalf of the fashion industry. We certainly can’t wait to see these changes unfold.