Are you Conscious?

Olivia Wilde is partnering with one of her besties on a new platform called Conscious Commerce, which connects non-profit foundations to sustainable business models. Some of the brands in their roster include the CFDA, Maiyet, and Birchbox. One of the newest initiatives via the Conscious Commerce platform is a collaboration between ThredUP and Olivia Wilde, who have joined forces to silence the little stigma left around wearing used clothes. Like we always say, if you’ve ever stayed in a hotel (which you have) you’ve shared sheets with someone…what’s the difference with clothing?

We’ve long been fans of ThredUp and their brilliant partnerships and we drool over the content in the annual ThredUp resale report, chock-full of great stats! The second-hand giant has teamed up with Olivia to create her own line, made solely out of used clothing, valiantly called “Choose Used”. Bless her! So why is she doing this?  “We’re in the midst of a fashion waste crisis, and buying secondhand can make a real difference,” Wilde told HuffPost exclusively. “I’ve always loved vintage and I’m proud to wear used clothes, so I was drawn to thredUP’s mission to keep great clothing in use and out of landfills. I hope this collaboration inspires others to embrace secondhand to lighten our collective fashion footprint.”

We had a girl crush on OW long before this, but now she kind of feels like kindred spirit.