The Biggest Sustainable News of 2024: Did the Industry Deliver?
In a world where the news often feels heavy and uncertainty is the norm, it’s energizing to see progress on the sustainability front—progress that inspires us to think bigger and work harder for impactful change.
Fashion is in the midst of a turning point evolution, and 2024 proved that the journey toward full transparency and circularity is gaining momentum, but there is still a long way to go. This year wasn’t just about big promises; it was about measurable action and holding those in a position of power responsible for change.
From next-generation material innovations to bold legislation allowing “Made in Italy” to evolve as a benchmark for sustainability in fashion, 2024 proved that the journey toward a more responsible industry is not only possible but already in progress. As consumers, designers, lawmakers, entrepreneurs, and advocates, we all have a stake in shaping what comes next.
Below, learn more about the key developments that defined this year’s progress—and why it matters for the industry's future.
#1 Kering’s New Standards
Kering’s latest commitment is a significant signal of change. As the luxury powerhouse behind Gucci, Saint Laurent, Alexander McQueen, and Bottega Veneta—brands we’re proud to feature on our platform—Kering has set a new benchmark as the first fashion brand to adopt science-based targets for nature. The initiative was unveiled at the UN biodiversity conference this past year and marks a step toward integrating biodiversity considerations into global supply chains. Biodiversity-focused targets emphasize minimizing harm to natural ecosystems and reducing overproduction and waste. Kering is leading the way for measurable, transparent action—setting the bar for other luxury brands. As Kering demonstrates, sustainability is no longer a mere selling point; it’s essential for maintaining consumer trust, brand credibility, and long-term relevance.
For more information and details, read these articles:
Kering Commits to New Science-based Biodiversity, Nature Targets
Kering becomes first fashion company to adopt science-based targets for nature
#2 Made in Italy
The “Made in Italy” label, renowned for its craftsmanship and style, is increasingly tied to sustainability as Italian brands adopt eco-friendly practices, like recycled materials, localized supply chains, and circular economy principles. While systemic challenges, such as high costs and greenwashing, remain, Italy’s heritage offers a unique opportunity to lead in sustainable fashion. By blending artisanal traditions with environmental responsibility, Italy could set a global benchmark, demonstrating how luxury, creativity, and sustainability can coexist.
For more information and details, read these articles:
Could Made in Italy Become Synonymous With Sustainability?
Grown in Italy: The push for local raw materials
#3 Next-Gen Materials
Next-gen materials, including plant-based leathers, faux fur, and alternatives to silk and wool, aim to reduce environmental and animal harm while addressing consumer demand for sustainability. Fashion giants like Stella McCartney, a leader in ethical fashion, emphasize the need for innovation in materials over trends. After initial challenges, brands like Ganni, Burberry, and Christian Siriano are increasingly adopting these materials, signaling a shift towards more sustainable practices. This movement is gaining momentum as brands respond to growing consumer pressure.
For more information and details, read this article:
With new brand partnerships, next-gen materials are picking up steam
#4 Sustainable Fashion Weeks: Berlin Joins Copenhagen
Copenhagen Fashion Week’s sustainability requirements have established a significant precedent in the industry, though other fashion capitals have been slow to follow. In 2024, Berlin announced its sustainability criteria in partnership with CHPFW. This new initiative, piloted with select brands in September 2024 and supported by €180,000 in funding from Berlin’s Senate Department, aims to promote more sustainable and inclusive fashion events.
For more information and details, read these articles:
Berlin Fashion Week Announces New Sustainability Requirements
Berlin Fashion Week Launches Sustainability Requirements
#5 The Struggles Designers Face in Sustainability
After 24 years in business, Mara Hoffman, recipient of the CDFA’s 2023 Environmental Sustainability Award, closed her eponymous brand in May 2024. While the price tags have reached staggering heights for both the brand and its customers, the dominance of fast fashion continues to perpetuate the toxic cycle of instant gratification and waste. This has led to a blurring of the line between quality and quantity for consumers. Despite the growing demand for sustainable options, many eco-conscious brands are struggling to compete with the mass-produced appeal of fast fashion.
For more information, read these articles:
Sustainable fashion is getting harder, not easier, for designers
Mara Hoffman’s Exit is a Wake-Up Call For Fashion
While the path to a fully sustainable fashion industry is complex and filled with challenges, the events of 2024 have proven that meaningful progress is being made. However, as demonstrated by the struggles of designers like Mara Hoffman, there is still work to ensure that sustainability becomes the norm rather than the exception and that the brands are held accountable for their promises to consumers.
As we look towards the new year, it’s clear that sustainability in fashion requires continued collaboration across all levels—from consumers and designers to legislators and brands. The momentum is building where transparency, circularity, and responsibility can be a part of the fashion landscape.
-As always, elevate your wardrobe with respected fashion and embrace the shift in style.